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![Jeff Ignacio](https://revspace.io/wp-content/uploads/2024/01/jeff_ignacio.jpeg)
CROs and Revenue Operations: a Dynamic Duo
Companies are ten years into the journey of driving revenue performance through the office of the Chief Revenue Officer (CRO). A decade ago, the challenge laid before their feet was to drive revenue growth as the world emerged from a global recession. The DJIA experienced an 11-year bull run—revenue growth, record corporate profits, and low unemployment ushered in an era of prosperity.